Reinvent Retail

For an indie retailer, there are a lot of inexpensive yet effective ways to connect with customers – In-store exclusive events are always fun, gallery openings, in-store DJs.  Lately we’ve been seeing a lot of sweet blogs pop-up to showcase new product arrivals.

There’s an awesome sneaker shop in our neighborhood, Sole Classics, which has a pretty awesome product blog. They just posted some sweet new arrivals from UNDFTD.  The genius part is that they’re giving their blog readers an exclusive head-start, by not putting these items on the shelves for a week.  Tell them you saw them on their blog and they’ll sell it to you.  Great way to hype the blog and keep loyal customers loyaler (that’s not a word)  Anyway, pretty badass, great work Chri